What a cheek(bone)! Or how to lose that double chin.

So how do you create a strong jaw line when you are sideways on to the camera? Simple. Notice that Taylor here has dropped her left shoulder a little and is leaning in towards the camera. As she does so she is pushing her cheekbone towards the lens thereby achieving that separation between neck and jaw which is so important. I don't know what I said to produce that expression but it was probably something a bit outrageous.