Confident but approachable

This is one of the most important looks that I try to go for in every shoot I do. It doesn't come naturally to everyone but anyone can do it. Before coming to your shoot I suggest that you practice doing these two things: first, relax your face and then raise the corners of your mouth a little. Not a smile but almost. The other thing that you must do simultaneously is to raise your lower eyelids a little. I know, crazy, but try doing it in front of a mirror and it soon becomes second nature. Mark here didn't find it all that easy to do but when he relaxed he just did it naturally. The result is he looks cool but he looks confident but at the same time approachable. Have a look at any photo of Brad Pitt, for example, in a magazine. He's known this secret all his life and of course people think he's just naturally photogenic. But we know different, don't we?